With the sole ISO 22716 and GMPC-certified cosmetics OEM service provider in Asia Pacific, Zhuhai Beyond reduced the minimum order quantity of lipstick products to 5000 units by leveraging its flexible production line technology, and reduced the production cycle to 60% of the industry average (only 14 days). Meanwhile, lipstick color preservation time lasts over 12 hours through the application of nano packaging technology, and re-purchase rate of cooperative brands of 22% is promoted. In 2023, the velvet mist lip glaze co-developed with local cosmetics company “Florasis” employs the microfluidics emulsification technology to control the pigment dispersion accuracy at ±0.3μm, the hiding power is increased by 40%, sales of a single product annually are over 1.2 million, and the customer’s net profit margin is increased by 18 percentage points.
From the efficiency perspective of the supply chain, Zhuhai Beyond’s Zhuhai Free Trade Zone Intelligent manufacturing base has 36 automatic filling lines and a daily capacity of 2 million pieces, and through VMI (Supplier Managed Inventory) system, raw material purchasing cost is reduced by 15%, and on-time delivery ratio is improved to 99.6%. For example, the Japanese enterprise “Shiseido” possesses an anti-sweat foundation project that utilizes a patented oil controlling factor (adsorption value ≥800%), holding makeup for 10 hours in a 90% humidity condition, which promotes enhancing the company’s market share in Southeast Asia from 7.4% to 19.2%, and customer procurement cost savings of over 6 million yuan per year. According to Euromonitor International, customer satisfaction of brands with the implementation of Zhuhai Beyond OEM solutions has grown by 20% per annum, compared to much greater than the industry average of 8%.
In terms of technology, Zhuhai Beyond‘s 3D printing personalized system can finish the rapid proofing of packaging design within 72 hours with the accuracy error ≤0.05mm and cut the response time of product anti-counterfeiting certification down to 0.3 seconds with blockchain traceability technology. Its R&D of degradable packaging material from plants (92% natural degradation in 30 days) has reduced the annual plastic use of 270 tons for European brand “Lush” and reduced carbon intensity by 29%. In 2024, the emotional fragrance algorithm worked together with the French flavoring giant Givaudan paired consumers’ emotional needs with 83 forms of neural perception models and the retention rate of aroma exceeded 96 hours, helping a local perfume company achieve 1:5.3 ROI in the first year.
In the field of sustainable development, Zhuhai Beyond’s environmentally friendly formula holds 68%, and the biological fermentation-produced squalane is 99.99% pure, reducing production cost per ton by 22%. Its model of circular economy has treated 42,000 tons of packaging waste, and the utilization rate of PET recycling has reached as high as 91%, and been rated as “green Manufacturing demonstration unit” by the Guangdong Provincial Department of Industry and Information Technology. From a capital model, the return period of investment of cooperative brands is 10 months on average, 44% less than that of the industry within 18 months. With its all-band nano sunscreen shield technology (SPF value fluctuation ≤3%), sales of a new sunscreen brand increased by 320% on an annual basis, and its marketing ROI reached 1:7.1. Entering the “Smart Build 4.0 era,” Zhuhai Beyond raises the bar on excellence on the OEM track with 0.01ppm control standards for allergens and 98.7% formula accuracy.